Managing Your Dealership

PFW IntelliDealer Customer Care

Gain a greater awareness of who exactly your customers are—and what they really need from you. This knowledge assists you in responding to and anticipating your customers’ requirements—essential in your efforts to increase customer loyalty and retention.

PFW IntelliDealer Customer Care gives you a real-world, real-time and on-demand view of your dealership’s customers, allowing you to analyze and put to work the customer information you’ve gathered in your PFW dealer business system. Large amounts of data can be sorted, based on selection criteria, for a variety of marketing uses: customer analysis by geographic and business classifications, customer call-scheduling and analysis, and customer reports and marketing campaigns, as examples. Selected customers can be excluded or made part of a marketing campaign, as needed, through Customer Care and its aid in better “understanding” your customer base.

Know Your Customer, Help Your Business
Knowing who your customers are, where they’re located, and what their buying habits are is a key part of Business Intelligence. CRM (Customer Relationship Management) focuses on automating and improving the business process associated with managing customer relationships in the areas of sales, marketing, customer service and support. PFW IntelliDealer Customer Care is CRM that helps place the customer front and center—exactly where they should be.

Customer Care gives you the opportunity to improve your responses to customer inquiries, raise efficiency through automation, and gather customer views that shape new products and services.

As well, you can obtain data for use with business partners, recognize your most valuable customers—and attain a greater understanding of them—and, as a result of all of this, power your marketing initiative in order to create sales.

Instrumental in the improvement of both revenues and profits, Customer Care provides a high return on investment. Revenues are increased through increased sales, better data management, and an improved marketing effort through the capture, analysis, and utilization of key customer data. You can raise profits by lowering service times and costs, and by increasing productivity through better task and contact management.