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Brighter and Better in Arizona

The 2007 PFW Dealership Management Conference

PFW Password - winter 2006The biennial PFW Dealership Management Conference will be held this February 21-24 in Scottsdale, Arizona. This charming location is an ideal place in which to relax and learn.

The theme in Scottsdale is “Bright Solutions, Brighter Dealers”, and the focus is on the PFW products and services that permit you to make the “brighter” daily business decisions that intensify your relationship with customers.

Location and Venue
Today’s Scottsdale is a modern city set against incredible natural beauty: the Sonoran Desert is a diversity of unique geological formations, animals and plants — most notably the iconic saguaro cactus. As well, February signifies the beginning of the annual wildflower blooming season. Recently named “America’s Best Place to Live for Golf” by the Robb Report, the Scottsdale/Phoenix area is a golfer’s paradise, with more than 250 area courses. If golf is not your particular passion, Scottsdale features international art galleries, world-class shopping, Major League Baseball’s Spring Training, and is a great base from which to enjoy a wide variety of activities, including desert tours, the Phoenix Zoo, and the myriad examples of Native American culture. The Conference venue is the Caleo Resort & Spa. Caleo is integrated with the beauty of the Sonoran Desert and is just walking distance away from historic Old Town Scottsdale and a wealth of entertainment and cultural activities, including Fashion Square mall, museums and art galleries.

Keynote Speaker: Peter Luckett
This year’s featured speaker is a passionate, knowledgeable champion of customer service excellence. Peter Luckett is one of Canada’s leading independent retailers, and “Canada’s Greengrocer” will provide you with useful, practical insights into the consumer experience, employee motivation, change management and retail merchandising—all delivered with an infectious enthusiasm.

Relaxation & Education
Conference attendees will find Scottsdale and the Caleo to be great places in which to enjoy valuable presentations and exchange ideas with colleagues. Class topics cover customer service strategies, sales and marketing ideas, the top overlooked system features, business continuity and disaster recovery solutions, ASP solutions, PFW IntelliDealer’s evolution and new features, best practices, PFW R6V05 highlights, remote solutions, and vendor integration. In addition to all of this, the Conference is topped off with a chance to speak one-on-one with PFW representatives regarding your important dealership issues.

Why should I attend?
 Meet and talk about PFW and our products with key PFW executives
 Receive valuable instruction from PFW-staff and PFW-customer presentations
 Relax and enjoy Scottsdale and the many amenities of the Caleo Resort & Spa
 Meet and network with other PFW IntelliDealer users
 Learn about “Cultivating Unforgettable Consumer Experiences”, from Keynote Speaker Peter Luckett
 Take advantage of personal, one-on-one sessions with PFW staff
 Enjoy a thrilling, closing-event Hummer tour through the Sonoran Desert, which ends with a dinner at Scottsdale’s finest Mexican restaurant, Garduño’s P